Responsibilities:
Develop and implement email marketing strategies to achieve business objectives, including lead generation, customer acquisition, and revenue growth.
Create compelling and targeted email campaigns that resonate with our audience segments, utilizing segmentation, personalization, and automation techniques.
Write persuasive and engaging email copy that drives action, encourages click-throughs, and ultimately converts subscribers into customers.
Design visually appealing email templates and layouts that align with brand guidelines and enhance the overall user experience.
Collaborate with the creative team to develop eye-catching graphics, images, and multimedia content for email campaigns.
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or related field.
Proven experience in email marketing, with a track record of executing successful campaigns and achieving measurable results.
Proficiency in email marketing software and automation tools, as well as familiarity with HTML/CSS for email template customization.
Strong analytical skills and the ability to interpret data to drive decision-making and optimization strategies.